Lincoln // Thinking Of You
We had a blast working with friends at Hudson Rouge to create this animated spot for Lincoln, featuring the iconic voice Matthew McConaughey. It was a real privilege to do something a bit different for this brand, which has historically leaned on live action. We hope you like watching it as much as we liked making it.
Process: Animation
We used AE guides and then took them into Photoshop for the final brush work. Here are a couple examples!
This process was fun as the animations would change hands from one animator to another. So the end product was a true collaboration of a few artists.
Process: Design Exploration
We always try a few different things as we get into the design of a project. Some things don’t end up working because there is too much color or we need to simplify and let the moment breathe. But - they are always fun to look back on. Here are a few of our favorites:
Credits:
Production: Psyop / Blacklist
Directed by Igor + Valentine
Design: Matt Smithson
Animation: Matt Smithson, David Stanfield, Eze Matteo, Dante Zaballa
Producer: Cameron Lewis
Agency: Hudson Rouge
Creative Director: Stephen Paul Wright
Producer: Liam Golding
Music: Yessian