North Carolina // Count On Me NC
As former and current residents of the Carolinas ourselves, this project had particular significance for us personally. We had an amazing time working with an incredible team to bring this project to life. From developing the main character (Sunny) to the NC “Main Street” environments, to the lil doggo, and even the Coronavirus “fly,” we had a blast from start to finish. We even got to run Sunny over with a bus.
This 60-second spot is part of a larger campaign by the state of North Carolina — Count On Me NC — that calls on business and individuals to pledge to join the fight against Covid-19, by preventing the spread of the virus in simple ways - washing hands / keeping distance / wearing a mask.
Huge thanks to Psyop/Blacklist, LGA, and especially, our amazing team!
CountOnMeNC.org for more on the campaign.
6 Second Teaser Edit:
Process: Character Design Development
Process: Character Sheets / Proportions Exploration
Process: Animation Roughs / Cleanups
Process: Background Design Exploration
Stills for print:
Credits:
Agency: LGA
Production Company: Blacklist
Directed by Igor + Valentine
Produced by Cameron Lewis
Character Design: Sam Ballardini
Design: Sam Ballardini, David Stanfield, Matt Smithson, Shuhan Teoh
Character Animation: Peter Ahern, Joe Sparkes, Zeke Cincunegui, Eze Matteo, Will Pittas
Comping / Animation: Matt Smithson, David Stanfield
Composer / Jingle: Amber music