Openbank // You’re Smart Like That
We worked closely with a lovely team at Dentsu to create the first ever campaign for Openbank in the U.S. All in all, the project included well over 200 deliverables, with animated content for screens big and small, indoor and outdoor, and many other things in between. We enlisted the help of some amazing animator friends, and we hope you can feel the sheer amount of fun and joy we had making these when you watch them. A mountain goat wearing Chucks, jetpacks to sweet old teachers, astronauts on trampolines… what’s not to love?
“You’re Smart Like That” Animation Reel
An at-a-glance montage of some of our favorite moments from the whole campaign.
Just a few of the individual spots from the campaign, a look at our process, and full project credits below.
Five 30-second spots were at the heart of the “You’re Smart Like That” campaign:
We also created several shorter spots, ranging from 6 to 15 seconds.
Here’s a small taste. Everything was also versioned in at least three different size ratios for a mix of end uses.
Process, GIFs, and other miscellaneous bits n’ pieces:
High fives to Andrew, Joe, and Tapy at Psyop at the production helm, the great people at Dentsu for choosing us and being a pleasure to work with, and last but most, to the incredible team of animators who helped us make this a really great project.
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Credits:
Client: Openbank by Santander
Agency: Dentsu
Production Co: Psyop
Direction: Igor + Valentine
EP: Joe Maggoire
Producer: Tapy Noun
Campaign Illustration: Luci Gutiérrez
Cel Animation Lead: Peter Ahern
Cel Animation: James Dybvig, Ezequiel Cincunegui, Eze Matteo, Bruno Cohen, Agris Caurs
Design, Composite, Animation: Igor + Valentine
Sound Design & Mix: Another Country
Dentsu Team:
Producer: Kelley Varga
Creative Lead: Daniela Montanez
Writer: Suzy Jackson, Todd Brusingham
VO: Todd Bursingham